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Using Advanced Clustering Techniques to Better Predict Purchasing Behaviors...
Today’s forward-thinking retailers are seeking relevant, agile and intelligent solutions to drive their targeted marketing efforts. They recognize data as a strategic asset and leverage it to make...
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A Google of your own things: IOT
I wear glasses and the biggest problem I encounter is that I simply forget where I have kept them. Now imagine a scenario where I could search them on Google and could get result like “it is lying on...
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Bluestone Transforms Data into Gold with Qlik
Bangalore, India – March 20, 2015 – Qlik® (NASDAQ: QLIK), a leader in data discovery, today announced that Bluestone, one of India’s largest online jewelry retailers, is using Qlik® Sense to transform...
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Starting an Analytics Function: A five step framework
“How do we start an analytics practise?” - I have often been asked this question. While there is no one size fit all solution to it and various organizations have achieved success through various...
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EXL Completes Acquisition of Analytics Firm RPM Direct
NEW YORK, March 23, 2015 – EXL (Nasdaq:EXLS), a leading business process solutions company, today announced that it has closed its previously announced acquisition of RPM Direct LLC and RPM Data...
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IIM Calcutta, IIT Kharagpur & ISI Kolkata Jointly Launches 2 Year Full Time...
In an effort to meet the growing requirement of professionals, three of the country’s premier educational institutes have jointly launched a two-year programme in Business Analytics (BA). The...
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Predicting Consumer Behaviour: Big Research vs Big Data
Whether you are a manufacturer or a retailer, a mid-sized company, or someone with a small business that caters to various customers and clients in a niche market, understanding consumer behaviour is...
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Big Data meets mobile: personalised choices on small screens
With the emergence of multiple data-generating channels and streams, data is growing at an explosive pace. IDC, a market research firm, forecasts a 44-fold increase in data volume between2009 to 2020....
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3 Super Strategies to Identify your Loyal Customers
It is about having Tom Cruise as your boyfriend and you are never sure when someone is gonna steal him from you. You need to be at your best all the time. Else there are options all around the world...
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Why Startups need to adopt analytics too?
If you thought that data analytics is only a need for big enterprises, well, think once again. Increasingly, more and more startups are waking up to the idea of data fuelling their business goals....
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Beethoven’s ‘Eroica Effect’ and Analytics
I was educated as an industrial engineer. Engineers are typically not perceived as very worldly or sophisticated. They are often pictured with a shirt-pocket protector stuffed with pens. But some...
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Why Internet of Everything (IoE) Market will be Worth US$ 7 Trillion by 2020
Internet proliferation has gone up at an astonishing rate in the last few years, and it is anticipated that by 2020, half of world’s population will have access to it. Increase in internet penetration...
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10 Emerging Analytics Start-ups in India to Watch in 2015
Given the kind of growth that analytics have seen in recent years, it’s only natural that we get to see more of analytics professionals and thought leaders create their own start-ups. What’s...
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Roles & Skills for an Analytics Career In Insurance
Insurance companies are one of the biggest recruiters of analytics talent and their growing needs are unlikely to be met with existing supply. Here are the three main roles for analysts & data...
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TCS launches smartphone app for analytics on UK polls
Tata Consultancy Services , India’s leading IT services firm, on Thursday launched a smartphone application here that allows users to track, analyse and visualise Twitter conversations about the UK...
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Why Recommendations Are Vital For A Web Page?
With the fast development of smart devices and reliable internet connections via carriers or Wi-Fi, there are even easier ways of accessing the web. This is positive news for web based businesses,...
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How Social Media Analytics can Identify Customer’s Brand Affinities
Brand managers are well aware of the fact that their customers are distinctively different from that of other brands, when viewed in wholesome. Not just on pure demographic level but also on interest...
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Great Visualizations – Examples
As the trend shows or the results from the past research, the amount of data generated in last 2 years is much more than the data collected 100 years before. Today’s world is mostly data driven where...
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BML Munjal University launches a 2 year full time course in Analytics
According to a report titled “Institutionalisation of Analytics in India: Big Opportunity, Big Outcome”, published by National Association of Software and Services Companies (NASSCOM) in partnership...
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How Analytics can help the Hospitality Industry?
The Hospitality Industry has never been so competitive. With the number of vendors on the rise, the consumer is spoilt for choice. Add to it the little to no differentiation hotels offer, the...
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