~Integrated platform for mining data for real-time audience-marketing intelligence~
10 September 2014, Mumbai: India’s leading data-driven social and mobile marketing firm, Digital Quotient, today launched arQ, a dynamic and path-breaking audience-marketing platform that analyzes integrated data from various sources and creates real-time actionable – audience marketing intelligence. In the current digital ecosystem, a user connected 24×7 on the go receives around 10,000 marketing messages in a day and on an average the attention span is merely 5 seconds! Custom-content is the only way to break the clutter and connect with audiences. arQ’s audience marketing intelligence helps marketers to create customized digital user experiences. The marketing intelligence derived from arQ can be integrated across multiple mediums – social, mobile, web and video, ensuring maximum impact and ROI.
The key differentiator for arQ is its holistic analysis and transformation of gathered data into real-time unique audience buckets. These buckets enable marketers to segregate the target audience and reach out to them with the right message at the right time. This approach eliminates all the guesswork and media spillover of the traditional digital marketing approach based on inventory.
“In a world where consumers are using multiple devices and are flooded with endless choices, it is not surprising to note increasing spends on digital advertising by brands. There is a paradigm shift occurring in the digital marketing world which now demands customized marketing experiences not functioning in silos but integrated across multiple platforms. At Digital Quotient, we are committed to improve the user-experience across multiple mediums by focusing on the audience rather than inventory. arQ promises to translate online user behaviour into actionable intelligence for marketers. Thus, helping marketers to make the most effective business decisions and strategies by incurring the minimum cost.” said Vinish Kathuria, COO, Digital Quotient (DQ).
“arQ deep dives into the user’s digital journey and transforms heaps of complex data into valuable real-time marketing intelligence. This precision of marketing intelligence, we believe is a revolutionary step in the current scenario. The innovation team at DQ is always focused at solving the intricate issues of digital marketing, delivering the best results and ensuring high ROI,” he added.
With the launch of arQ, Digital Quotient focuses on an audience-first approach in all marketing strategies. arQ aims at reducing the time and effort required by marketers to deliver impactful, functional and engaging user experience which converts a user into consumer. In a complex and crowded Digital ecosystem this turns out to be a rather pressing need for most CMOs and marketers. arQ not only provides to run cross channel campaigns, but also enables real-time bidding and audience buckets from which a marketer can find its most relevant target audience and reach out to them bang on time.
Digital Quotient says that in the current stage, the arQ platform will offer a reach of 50 million monthly unique users globally, with plans to expand reach in coming months. Digital Quotient has been able to recruit top tier talent from IITs & other premier institutes for this initiative who are focusing on Data Science, Machine Learning & Statistical modelling aspects. Company plans to scale up though build, partner and buy approach and is in active discussion with partners and investors.
For more info:
Visit: http://www.digitalquotient.com/portfolio/arq/
Contact:
Sakshi Choubey | + 91 8130575959 | sakshi@wordswork.in
Anu Naveen Sharma | + 91 9999069511 | anu@wordswork.in
About Digital Quotient
Digital Quotient is a Data driven Social and Mobile marketing firm that brings together the most potent forces reshaping the communication world – Social Media, Mobile, Videos and Data Analytics. We have a very strong ‘Mobile First’ attitude with the Strategic mindset of a Management Consulting Firm, the Customer focus of a Digital Agency and the Innovation mindset of a Product company. With a team of highly skilled digital enthusiasts across key locations in India, Digital Quotient focuses on bringing innovative and novel solutions in the vast and yet to be explored canvas of social, mobile and video marketing. Digital Quotient has a unique capability interwoven across a sound technological background, creative marketing expertise as well as real analytics to bring the highest level of impact measurability.
http://www.digitalquotient.com/