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ZT Analytics Presents – A Social View of India Elections 2014

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The world is watching the coming elections in India with great interest. The largest democracy of the world, with an electoral strength of 81.45 crores (814.5 million), goes to the polls in 9 phases from 7th April, 2014 to 12th May, 2014. Voting will take place in 543 parliamentary constituencies. While there are many issues that dictate politics, we think the big issues in the coming elections will be gender, corruption and business interest.

We are running all our analyses on samples from Twitter and news media. Our analyses rely upon various publicly available news and Twitter sources. We use tools and techniques from Sentiment Analysis to study and present the social and media sentiment around the candidates, parties and issues that dictate the 2014 elections.

Most of our analyses show daily sentiment for particular parties and candidates. These have been correlated with news events to verify their accuracy and provide greater insights. We do not attempt to provide a predictive view of who is expected to win in which constituency but attempt to present a view of the collective voices of all the people interested and actively commenting on the elections.

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