At the recent Zee Melt event, Republic TV’s very own editor Arnab Goswami made an important announcement on behalf of the channel. Republic TV will now feature virtual reality news, a first of its kind VR initiative, undertaken by an Indian news channel. According to Goswami, “The new technology will enable viewers to experience on-ground situation as our reporters bring stories to them.”
With this move, Republic TV plans to strengthen its digital strategy. The channel has essentially resorted to a digital first approach, and is continually innovating in numerous areas. Some of these innovations combine technologies such as cloud computing and VR.
Republic TV’s approach will help them bring new content experiences to their audiences. “It’s a cool way of storytelling because it transports people right to where the action is, without any barriers standing in the way. Besides it also opens up new monetization opportunities for us,” said Jay Chauhan, COO, Republic TV.
No longer a gimmick — VR is here for real
The roots of VR lie many decades back in the past, especially in the early nineties with some of the first versions of VR headsets coming to market. But, today technology has made serious advancements.
The channel has established a distinct division for this, called the Republic World Digital Platform. Goswami led media firm intends to create a three dimensional area in which users can interact with the virtual world in a manner similar to way they do in the real world.
This will be achieved through use of gear fitted with sensors and all other necessary sensing technology that helps simulate
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